Here's how he explains it:
You see, Roger Ebert is on Twitter too. And he can be exceedingly … unkind. He compared Arizona’s immigration law to the Holocaust. Twice. He routinely mocks “TeePees,” his adorably dismissive shorthand for tea party protesters. And most recently, in an exceedingly ill-advised and poorly-received tweet, he suggested that “Kids who wear American Flag t-shirts on 5 May should have to share a lunchroom table with those who wear a hammer and sickle on 4 July.”
Let us not today go into the ins and outs of the students sent home after refusing to cover their American flags on Cinco de Mayo. Suffice it to say that from my perspective this was an unconscionable outrage, and therefore Ebert’s escalation of the rhetoric to the level of hammer and sickle doubly so. It was an insight into him. Twitter, as we addicts believe, is real life. And in real time. And so … the plan.
It was amazingly easy to do. First, I warned Media Matters what was about to happen. Second, I began attacking Ebert with increasingly awful tweets mocking his cancer. Third, I waited.
When the hits started rolling in, I infuriatingly taunted the naysayers with non-sequiturs and your momma jokes. That’s when they started getting real. Saying awful things. Well you see, it’s ok with me. I had earned it.
And therein lay my plan. I’d wait a few days, gather the most insulting tweets, and publish.
He's amazing isn't he? He's going to go far in our old grand party, maybe all the way to the White House. Indeed, he has the brains, wit, and self awareness of a George W Bush.