Senior Vice President
Northwest Dairy Association
Dear Mr. Rowe,
I see your Darigold dairy products every time I go shopping, but I seldom buy them. I'm not sure why that is, but I suspect it's because of the packaging. It's rather boring and uninviting. Far too staid and traditional to catch the eye.
You should consider a complete redesign--one that captures the essence of what the Northwest Dairy Association and Darigold are all about. You might look to one of your member dairies, Ruby Ridge Dairy Farm, for inspiration. They've created an exciting work environment there:
Romaldo Larios, one of the fired workers, told us that the dairy owner, Dick [Bengen], said "that we are assholes and dumb...He continued screaming, asking why I signed up for the union and the lawsuit...Dick mentioned that he carries a weapon in his truck and that he is going to kill every worker that gives him problems. On one occasion he mentioned that he broke the ribs of an employee and that he ended up in the hospital. All the employees know that he carries that weapon in his truck and in reality we are all scared to risk our lives because Dick will shoot us with his weapon."All you need to do is package that excitement by placing it on your labels. Imagine milk cartons featuring photos of runaway workers or a cottage cheese lid depicting a cow-riding foreman shooting at a guy in a sombrero. Damn, that'd play well in places like Yakima. You'd sell out your products in no time.
Gen. JC Christian, patriot
Now for something completely different: I'll be posting my review of Gov. Palin's book as soon as Amazon allows it. Please watch for it here and give it your vote if the spirit moves you.